For Immediate Release
Durban, South Africa · 11 May 2026
2CanTalks LLC, the South African sales floor operator placing trained closers and SDRs into U.S. and U.K. companies, today announced the rebrand of its market-facing identity to 2CT Sales Co.
The change takes effect immediately across the company website, social channels, marketing collateral, and client communications. The legal entity remains 2CanTalks LLC (EIN 33-2287125), and all existing client agreements, master service agreements, and contracts remain in force without amendment.
The new brand carries a single line. Built to close.
Why the rename
The 2CanTalks name reflected the company's roots in conversation-first outbound. Five years in, the company's work has shifted. Clients hire 2CT to put trained sales floors on the phone, book qualified meetings, and own the conversation rate, not the conversation itself. The new name reflects the work. Sales floors. Booked pipeline. Closers, not chatters.
The shortened 2CT mark, the new tagline, and the refreshed visual identity (Midnight Steel, Strike Red, and Bone) carry the same operating model the company has run since 2024. Dedicated in-office reps. Daily reporting. Founder-led accountability on every account. No freelancers. No multi-account agency seats.
What is changing
Everything client-facing now reads 2CT Sales Co. The wordmark, the website at 2cantalks.com (URL unchanged), the LinkedIn company page (rename in progress), the proposal templates, and the brand assets. The company blog has been renamed from Blog to The Playbook to reflect a frameworks-and-data-led content posture, drawing on Hormozi, Blount, Keenan, and Belfort.
Pricing has not changed. Service lines are unchanged: Pipeline Generation, Conversation Engine, Inside Sales, Customer Care, and Email Support. The Durban headquarters, the team, and the founder remain.
What is not changing
The legal party block on every contract, invoice, and tax document remains 2CanTalks LLC. Existing MSAs do not require redrafting. Bank details, EIN, and registered address are unchanged. Justin Power remains founder and CEO.
Existing clients receive no service interruption. The same account leads, the same floor leads, the same reporting cadence.
Quote from the founder
"We built a sales floor that takes accountability for the number. The old name didn't say that. 2CT Sales Co. does. Same team, same floor, sharper name. We are built to close."
— Justin Power, Founder & CEO
About 2CT Sales Co.
2CT Sales Co. operates dedicated, in-office outbound sales floors in Durban, South Africa, for U.S. and U.K. founders. The company places trained closers, SDRs, and customer success operators into client teams across SaaS, insurance, logistics, travel, and infrastructure. 2CT has served 100+ companies, retains 94 percent of clients past 12 months, and goes live with new floors in an average of six days. The founder, Justin Power, runs every account.
The legal entity is 2CanTalks LLC (EIN 33-2287125). Trading name: 2CT Sales Co. Tagline: Built to close. Website: 2cantalks.com.
Media contact
Justin Power, Founder & CEO
2CT Sales Co. (2CanTalks LLC)
Email: justin@2cantalks.com
Website: 2cantalks.com
LinkedIn: linkedin.com/company/2cantalks
### ENDS ###