Run the math. The numbers you put in are yours, the numbers that come out are unavoidable.
3
$110k
14
9
Annual savings with 2CT—
Cost in-house (per year)—
Cost with 2CT (per year)—
Productive output ratio—
% saved—
Assumptions: 2CT pipeline generation seat is $2,100/mo per rep ($25,200/year). Fully-loaded in-house cost includes salary, benefits, tools, management overhead, and dead time during ramp. Productive output ratio compares booked meetings expected from each option (in-house ramp loss vs 2CT day-1 productivity).
The math gets bleaker the more reps you add. The first hire costs you 12-18 months. The fifth costs you a manager. The tenth costs you a VP of Sales.