2CanTalks
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You Need a VP of Sales. You Do Not Need a $250K Salary.

Get experienced sales leadership that builds your playbook, hires your team, and installs the systems that drive predictable revenue. At a fraction of the cost of a full-time executive.

Get Your Free Growth Plan

60%

Lower cost vs. full-time VP of Sales

40%

Faster team ramp to full productivity

92%

Client retention rate

The Sales Leadership Gap Is Costing You Revenue

The CEO is still wearing the sales hat. You have talented reps but no playbook. The last VP of Sales hire cost $200K+ and did not last a year. Revenue is unpredictable because there is no system behind it, just individual effort.

We solve that. 2CanTalks provides fractional sales leaders with 20+ years of experience at companies like SAP, Adobe, and Spryker. We build your sales process, hire and train your team, set up your CRM and reporting, and create the playbook that makes revenue predictable. You get a proven sales executive without the executive price tag.

Sales leadership meeting

What Your Fractional Sales Leader Delivers

Everything a full-time VP would build, on a timeline that matches your budget

Sales Playbook

A documented, repeatable sales process your team can follow. Discovery frameworks, objection handling, competitive positioning, and closing methodology tailored to your market.

  • Discovery and qualification framework
  • Objection handling guides
  • Competitive battle cards

Team Building

We help you hire the right people, build the right comp plans, and create the onboarding program that gets reps to productivity 40% faster than industry average.

  • Hiring profiles and scorecards
  • Compensation plan design
  • 30/60/90-day onboarding programs

Revenue Operations

CRM setup, pipeline management, forecasting, and reporting. We install the systems and cadences that give you full visibility into what is happening and what is coming next.

  • CRM architecture and workflows
  • Forecasting and pipeline cadence
  • Executive reporting dashboards

The Fractional Leadership ROI Advantage

Executive-level sales leadership without the executive-level cost

Cost Savings

  • 60% lower cost vs. full-time VP of Sales
  • No equity dilution or long-term commitment
  • Avoid the $300K+ cost of a failed VP hire

Performance Gains

  • 40% faster team ramp to full productivity
  • Proven playbooks from SAP, Adobe, and Spryker
  • 92% client retention rate
Get Your Free Growth Plan

Get the Sales Leader. Skip the $250K Salary.

Tell us where you are and where you need to be. We will map out exactly what a fractional sales leader would build for your business. 30 minutes, no pitch deck, no pressure.

Get Your Free Growth Plan

Built on 20+ years of sales leadership at SAP, Adobe, and Spryker